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Quality Investing is an investment strategy based on identifying investment vehicles with above-average quality characteristics.
The idea for Quality Investing originated in the bond and real estate world, where both the quality and price of potential investments are determined by ratings and expert attestations.
Where equities are concerned, fundamentals analysis and active stock picking are used to identify stocks whose quality is particularly outstanding when measured according to a variety of business variables and financial coefficients. What's more, Quality investors usually invest only in those Quality equities that are also attractively valued.
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Benjamin Graham 
